DORABRUSCHI: COSMETIC CULTURE

Dora Bruschi's Italian beauty was born on the 8th of January, 1934. It was the consequence of the initiative of an enterprising beautician who could perceive in advance the great habit and beauty changes which were typical features of the beginning of the 20th century in Italy.

The young woman's love and passion towards beauty products took her to Paris where she lived for some years and matured significant experiences in the cosmetic field.

As soon as she came back to Italy she could open her first beauty parlour in Florence, after the success of which other ones were opened in Milan, Genoa and Rome.

In the early 60's she decided to sell throughout Italy the cosmetic products which she used in her parlours and which were prepared by chemists and pharmacists.

Dorabruschi cosmetic trade mark was born.

During the fabulous 60's Dorabruschi used to go from Via Montenapoleone to Via Veneto to follow their selected client range, as it was reported in a well-known magazine of the times, Where Dorabruschi was quoted and their client range described as made up of "stars, divines and queens".

Dorabruschi contributed to a new cosmetic culture and to enhance every woman's natural beauty.

As years went by, Dorabruschi's "toilet articles, perfumes, creams and powder" have turned into highly technological products which have imposed their presence on the market due to their high quality level.

An Italian challenge, which still goes on with Dorabruschi's more and more open comparison with the international beauty industries. But women, now and for ever Dorabruschi's true friends, are aware that their beauty is protected by good taste, creativity and culture of a firm....always in love with Italian beauty.