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The creator of the brand, whose real name was Berta Casamenti, was born on October 24, 1903 in Florence. Still young, she went to Paris to follow a course as a beautician at the renowned school of Helena Rubinstein, where her passion for cosmetics grew and consolidated and, inspired by the entrepreneurial model of Helena Rubinstein who, in addition to school, also had a beauty institute, began to imagine a company of her own.
Berta worked in the Institute of Rubinstein for about 4 years, demonstrating great talent, entrepreneurial skills, as well as charisma with clients and remarkable interpersonal skills.
Given the results and success she was achieving, she received as a reward some "secret formulas" of cosmetic products formulated by the same Rubinstein which, if skilfully combined and retouched, could have given rise to a great variety of new, formulated products almost "made to measure" for the customer, depending on the imperfections to be treated.
She returned to Italy in 1932 with this intuition. At the beginning of her entrepreneurial activity, she took the name of "Dora” by Isadora Duncan, a great dancer of the early twentieth century, true founder of modern dance and icon of nascent female independence.
It is her independent and entrepreneurial spirit that drives her to to found in 1934 the company in Genoa Dora Bruschi, taking over a pharmaceutical preparation laboratory with a partner, and begins to test his vision of a business model in the Ligurian capital.
With the outbreak of the Second World War he moved the company to Florence, where he remained for life.
Following the death of her husband (Mr. Bruschi) Dora met and became the companion of a senior manager of the Bank of Italy, who gave her great financial support, allowing her to open the first aesthetic institutes and schools for beauticians in Florence and Rome.
Around the 50s, this model expanded to the major cities of Italy, opening various beauty institutes and schools in Milan, Naples, Palermo and Genoa.
Her relational and professional skills made her famous throughout Italy and allowed her to have prestigious and high-ranking clients, among which the big names of cinema like Sofia Loren, Sylva Koscina and Giulietta Masina.
In the 60s she established herself as a reference model for nascent Italian cosmetics.
In 1963 she handed over the management of the company to her son Giovanni Fabbri, already a successful young manager at Menarini, and to her nephew Alberto, though she only left the company definitively in 1978, after 44 years of total dedication.
The Fabbri family ran the company until 2022, when it was acquired by two dynamic entrepreneurs with international managerial and business histories: Mario Salvatori and Arcangelo D'Onofrio, the company's current owners.
In 2026, we achieved B Corp certification, an international recognition that attests to our concrete commitment to a responsible, sustainable, and transparent business model.
Being a B Corp means meeting high standards of environmental, social, and economic performance, measured and verified by an independent body. It means integrating sustainability into everyday decisions, generating value not only financially, but also for people, communities, and the environment.
This certification isn't a formal achievement, but rather confirmation of a journey: doing business consciously, reducing negative impacts and amplifying positive ones. A measurable, ongoing, and forward-looking commitment.
Hera Hybrid provides electricity certified as produced exclusively from renewable sources and guaranteed by "GO" (Guarantees of Origin) certificates for the entire duration of the supply. In Italy, the certification mechanism for electricity production from renewable sources is based on Guarantees of Origin (GO).
GO certificates are electronic certificates that guarantee the renewable origin of energy. GOs, issued by the GSE, are sold on the market, allowing suppliers to certify green energy to consumers. More information on the "GO" system is available at www.gse.it
Hera Hybrid supplies natural gas for 12 months, with CO₂ emissions fully offset through the purchase of certified carbon credits. These credits finance international projects that reduce or absorb greenhouse gases, also contributing to the UN Sustainable Development Goals.
The credits are certified by Verra (VCS standard): 1 credit = 1 ton of CO₂ equivalent. Once purchased, the credits are withdrawn from the market, ensuring effective offsetting.
In 2023, Hera Group's sales companies canceled 919.000 carbon credits.
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